Habana Rum Bar

Rebranding Habana Boutique Rum Bar, creating a bespoke menu and capturing a “stolen pocket of Cuba” in Queenstown, New Zealand

Habana is a cozy, hole-in-the-wall rum bar that aims to offer “a little slice of Cuba.” As Queenstown’s only bar specializing in rum, we wanted the branding to reflect its unique character. We achieved this with bright colors and contrasting typefaces that blend modern and rustic elements.

I designed the menu and menu holder to be distinctive, ensuring it was one of a kind in town. Additionally, I created posters, table talkers, and social media graphics and future outlines. The vibrant branding and modern setup of Habana now stand out prominently in Queenstown.