The Ballarat

Implimenting new branding for one of Republic Hospitality’s largest and most popular venues, The Ballarat.

 

In 2022, The Ballarat underwent a rebranding to better appeal to a younger, trendier target audience while retaining a remnant of its “pub vibe” by staying friendly with traditional pub food.

I implemented the new brand identity by creating art, collages, posters, promotional material, packaging, and menus.

The owners wanted to incorporate Dada elements to blend the classic pub aesthetic with the preferences of its new nightlife clientele and event-goers.

Dada style collages.

I created these to be used throughout the menus, social & print media

 
 
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