Bruichladdich

To celebrate Bruichladdich’s 140th birthday, this project was made in collaboration with an illustrator, Ciara O’Connor.

The packaging design was intended to mark Bruichladdich’s upcoming milestone, which was three years away at the time of the project. Our mission was to deepen the connection between the packaging and the essence of Islay, a core element of Bruichladdich's distilling heritage and identity.

Of course the iconic blue of "The Classic Laddie," was already reminiscent of the island's surrounding waters. However, we aimed to streamline the design by simplifying it, emphasizing visuals over text. This approach catered to the whiskey's devoted connoisseurs, who cherished it without the need for excessive information on the bottle.

Our primary inspiration was the rugged coastal rocks that define the Islay landscape, infusing the packaging with the island's untamed beauty and capturing the spirit of Bruichladdich's enduring legacy.